A trend of festival-style events within hospitality industry Term Paper

A trend of festival-style events within hospitality industry - Term Paper Example Church (2013) states that any people have embraced events refreshing in order to continue appealing to the audience and adapt to the emerging festival-style events. There are four main reasons for this move, firstly, there is a shift of events from infotainment and edutainment to "idea-tainment". Its implication to the event management is overt, there should be a move from boring conference speech to the multiplicity of activities. Moreover, creation of crowd sourced ideas is instrumental in enriching events. Secondly, there is a shift from events monologue to dialogue, meaning the audience involvement is the pillar of successful events. With the need for a dialogue approach to the event succeeds, majority of hospitality-skilled event managers have opted for festival-style events (Drake 2013). Thirdly, there is a growing phenomenon in event designs that encourages the use of user-generated ideas. A new generation of people has digital access to polylogues and, as a result, the new ideas are no longer discussed top-down but rather at horizontal platform (Kim et al,. 2013). With innovative and informed audience, the place of the monologue lecture has no place. Festival-style events allow freestyle sharing of entertainment and important event activities. Lastly, there is a lot of information that can be shared in any event, and the traditional lecture approach would not allow for maximum sharing of information. With festival-style events, it allows small buzz groups that are nested within the event entertainment spree. The opportunity provided by this new strategy allows for maximum interaction during and after event. In addition, it keeps the formal event sandwiched within the long list of agenda thus allowing for change from the formal to a free-style event. Mair & Whitfold (2013) states that event management does not belong to the faint hearted; it requires resilience and