Science vs Aging Essay - 3343 Words

Science vs Aging Thesis Statement: Health care and science resources should be conservatively allocated to our aging population, focusing on providing quality to the aging years without draining assets in a reckless attempt to extend life. Introduction: The demographic projections in the United Sates are significant. Between 1982 and 2030 the median age will move from 30.6 to 40.8 years and the proportion of the population over 65 will go from 11.6 to 21.1 percent (Committee on the Aging Society, 1985). Persons over 85 are the fastest growing age group, 21 times more numerous than in 1900 (Callahan, 1995). This is also an international issue; by 2040 most developed countries will have 30 percent of their population over 60†¦show more content†¦Such hardships can make elderly parents feel like a burden and can lead to irritability and depression among children caregivers. Particularly affected are daughters, who have traditionally fulfilled caregiver roles. Adding adult caregiving to the responsibilities of a modern women can drain her of her prime yearsà ®(Brakman, 1994, p.26). The responsibilities of younger generations must be factored into aging discussions. If not through family care, they are at least affected through tax expenditures. The key component of aging discussions is the physical, mental, social, and spiritual health of elderly individuals. In the process of extending mortality we have also extended morbidity. 39 percent of 65-75 year-olds and 66 percent of over 85 year-olds suffer from chronic disabilities (Committee on the Aging Society, 1985). For many elderly, retirement years are far from golden. Physical debilitation, embarrassing illnesses, and dementia leave many elderly frightened, lonely, and disengaged. Disengagement theory holds that elderly should withdraw from societal responsibilities and relax in their final years. However, this withdrawal often causes elderly to feel useless and removes responsibilities that keep their minds sharp and bodies healthy. If modern medicine provides more years, it is the responsibility of modern society to facilitate quality years (Callahan 1995). Old age can be a fulfillingShow MoreRelatedWhat And When Of Cognitive Aging Essay705 Words   |  3 Pageson Thursday, 11/24/15) †¨Salthouse, T.A. (2004). What and when of cognitive aging. Current Directions in †¨ Psychological Science, 13, 140-144. Please read the article (available on Bb) and complete the following reading guide. †¨Answer all questions in your own words. 1. Why is it important to study cognitive aging? Its paramount to study cognitive aging because the term has been described for physical aging, but it is still not well understood. The cognitive functions can affect a person’sRead MoreThe Aging Population On The Delivery Of Healthcare1225 Words   |  5 Pagesassociated with aging. Therefore, it is vital for healthcare professionals to understand the significance of the term â€Å"baby-boomers†. In fact, by the year 2030, one in five people will be over the age of 65 and in 2050, that number will be close to 90 million older adults, which is two times the number compared to 2010 (CDC, 2013). The aging population in America is just one of the nine forces that influence health care and nursing management. This paper will summarize the influence of the aging populationRead MoreThe Number Of Adults Over The Age Of 651551 Words   |  7 Pagesthrough a series of stages over their life span. Those stages are as follows: 1. Infant – Basic Trust vs. Mistrust 2. Toddler – Autonomy vs. Shame 3. Preschooler – Initiative vs. Guilt 4. School-Age Child – Industry vs. Inferiority 5. Adolescent – Identity vs. Identity Diffusion 6. Young Adult – Intimacy vs. Isolation 7. Middle-ages Adult – Generativity vs. Self-absorption 8. 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During childhood our memory grows, and through adulthood throughout until our middle age, where shortlyRead MoreAging And The Aging Process1669 Words   |  7 Pages Aging, it’s something that as a species of life on this planet we are predisposed to and its results are an inevitable factor that effects our bodies in several ways, from cataracts development to the progression of memory issues from such diseases as Alzheimer’s or Huntington’s. The concepts of aging are broken down into two theories widely accepted by several varying fields of studies such as gerontology, the study of the aging process, and oncology, the study of cancer and tumor development.Read MoreA Brief Note On The Public Health Direct or1499 Words   |  6 PagesMiddleton† brochure that promoted hiking and walking to improve health. Susan J Gannon Executive Director of the Council of Aging 978-777-4067 The executive director of the Council of Aging would know of the transportation needs and health issues dealing with the elderly population. They would know what programs are in place and the statistics of who is involved in the aging community. Katrina O’Leary Planning Coordinator of the Zoning Board of Appeals 978-777-8917 The zoning board planning coordinatorRead MoreLate Adulthood And Death Of An Individual Across The Life Span Development Process1474 Words   |  6 Pages In this paper I will examine late adulthood and death of an individual across the life span development process. Discuss ageism and stereotypes, evaluated how an individual can promote ones health and wellness to mitigate the negative effects of aging, Analyze the importance of relationships and social interactions nearing the end of life. Finally I will identify cultural and personal attitudes related to death and dignity in late adulthood. Ageism is known as a prejudice or discrimination basedRead MoreAn Analysis Of Atul Gawande s Obamacare 1391 Words   |  6 Pagespossible that El Paso simply underdelivers care. This is a very important question as we grapple with the rising costs of health care. There are many possible sources for this rising cost, including: increased availability of expensive technology, the aging population, defensive medicine and tort costs, public health problems such as obesity, overuse of medical procedures, poor access to care leading to delayed treatment or inefficient treatment, and the use of ineffective or worthless treatments (i.eRead MoreDevelopmental Stages Of Development1344 Words   |  6 Pagesgrowth stops developing around in an individual’s 20’s. As an adult, they are able to understand multiple issues that goes on in situations and able to find multiple solutions to problems. Being an in stage of Freud’s psychosocial development Intimacy vs. Isolation, you start to develop close friendships, romantic relationships and building a family. The individual starts to sacrifice and compromise to make the relationship (n.p,n.d). An indivi dual can fall into isolation if the requirements of intimacyRead MoreDiscussions and Arguments of Old Earth vs Young Earth Creationism1239 Words   |  5 Pagesthus basically the opposite of theistic evolution. One of the most well-known atheists is Richard Dawkins. THEISTIC EVOLUTION Theistic evolution is the worldview that God created life as we know it; there are some that see this as a way to use science and Christianity to find and explain how life began. Theistic evolutionists believe in old earth creationism. Since therÐ µ are not any initial statÐ µs of God that wÐ µ arÐ µ awarÐ µ of, and bÐ µcause God doÐ µs not act according to gÐ µneral physic laws, thÐ µre

Children s Parents Should Be Prepared A Compelling...

Children can be easily influenced by their elders and can create habit forming eating patterns based on their guardians. If a child grows up around a healthy parenting style, that child will make good choices and hopefully follow their footsteps. â€Å"An obese adolescent must therefore learn to eat and enjoy healthy foods in moderate amounts and to exercise regularly to maintain a desired weight† (AACAP, n.d, para. 6). Children’s parents should be entitled to prepare a compelling standard of living for their children to help prevent the rising obesity problem in America today. Parents must make health concise decisions about their diet in front of their children if they want to set a good example of what they should and should not be eating. Providing unhealthy foods can lead to future complications and a poor eating pattern for their loved ones. â€Å"Compared with normal-weight adults, obese adults had at least 20% significantly higher rate of dying of all-cause. These rates advanced death by 3.7 years for all-cause mortality. The burden of obesity was greatest among adults aged 45 to 64 years† (Borrell, L. N., Samuel, L, 2014, p.518). Being obese can cause many life threating health problems like diabetes and heart failure. To help prevent this growing problem something needs to be done to affect the nation on a sentimentally level to promote a better life style choice for all. Understandably, parents want the utmost best for their children, so if they know exactly what theirShow MoreRelatedShould Vaccines Be Required By Law?1670 Words   |  7 PagesShould Vaccines be Required by Law? Introduction The Center for Disease Control estimated that 732,000 American children have been saved by vaccines in the last ten years. Vaccines should be required by law so that we can protect ourselves by building our immunity to preventable illnesses, in an easy, quick, and inexpensive fashion, helping stop major epidemics, and in conclusion, save lives. Body Con 1 - Vaccines weaken a person s immune system, and can in cases make someone ill. Vaccines areRead MoreThe Problems Of American Schools Essay1995 Words   |  8 PagesAndrew R. Deras Dr. Jide Osikomaiya English 100 8 September 2016 The Most Compelling Problems In American Schools As we delve back into a new year for students and teachers alike returning to school to continue with the daily life of academics and learning, we all must be understanding of what exactly we are sending our peers and children back to. It should be no surprise to most of us that throughout the years we have seen countless upon countless examples from the news and through others, thatRead MoreThe Importance of Music in Society Essay1992 Words   |  8 Pagesdevelopment, consumer science, or the effect it has on emotions. From the beginning of mankind there have been make shift instruments, the lullabies sung to young children, and the dancing of tribes. Who knew that an ancient lullaby sung to a charming, cherished, child could be a road- map for future success. As of late, many parents have looked into a book The Mozart Effect, ever since this novel was published, there has been a huge hype of studying the effect music has on child development. DuringRead MoreUnderstanding Abuse3160 Words   |  13 Pagesfind a solution to a problem whilst remaining effective and appropriate can experience various complications as there can be an inability to provide a clear and detailed definition of what it actually constitutes, provision of evidence that remains compelling and substantial and taking on board the cultural, social and political considerations and factors that are relevant to the society pertinent to the discussion will receive complications. This lack of clearness in its debate has led to the developmentRead MoreSchool to Prison Pipeline2888 Words   |  12 PagesSchool-to-Prison Pipeline: Does the Current Educational System Demonize or Criminalize Our Youth? In today’s society our children go down one of two paths: become successful or become criminals. The question then must be asked: have we allowed our children to be tracked down such opposite paths by using discipline as an excuse? There may well be an argument that ultimately the school and prison system have nothing to do with one another; however, I believe they have become one in the sameRead MoreCritical Analysis Of Legal Regime For The Better Future Of Children Essay6622 Words   |  27 PagesCritical Analysis of Legal Regime for the better Future of Children â€Å"Childhood shows the man As morning shows the day† -John Milton in ‘Paradise Regained ’ Abstract Children like mirror, which reflect the future image of a nation. Children are not only the future of any nation but also strength in reserve. If they are healthy and active, educated and informed, disciplined andRead MoreEssay about The Results of Children in Fatherless Homes16087 Words   |  65 Pagesfamilies are harmful to children and to society. The children of single parents are more likely to do poorly in school, commit crimes, and become single parents themselves. In addition, the increase in single-parent families contributes to such social problems as poverty, crime, and a decline in the quality of public education. Divorce and out-of-wedlock childbirth are transforming the lives of American children. In the postwar generation more than 80 percent of children grew up in a family withRead MoreMulticultural Education in a Pluralistic Society21691 Words   |  87 Pagesin college, Tomas Juarez had decided he wanted to work with children from low-income families. He began his teaching career, however, in a culturally diverse suburban school. The school had been built only a few years before and included state-of-the-art science labs. Students were proficient with computers; they even helped Mr. Juarez develop his skills. Most of the students participated in extracurricular activities, and their parents were active in school affairs. More than 90% of the previousRead MoreComparative Analysis of the Purpose of8067 Words   |  33 Pagesincluding in Finland and Ontario, Canada. The kindergarten program in Finland is one of envy as it contributes the nation’s successful educational system. Kin dergarten in Finland is a free service available to all children, which is similar to Ontario, Canada’s program which is also free to children in the province. 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In Jesus’ Name Taking Up Serpents Free Essays

â€Å"Happy shall he be, that taketh and dasheth thy little ones against the stones. † (Psalm 137:9)Read more at /list/top-20-bible-passages-to-use-against-fundamentalists/ivana-wynn? page=3#X63UZMIZkY7ETEaQ. 99 â€Å"Happy shall he be, that taketh and dasheth thy little ones against the stones. We will write a custom essay sample on In Jesus’ Name: Taking Up Serpents or any similar topic only for you Order Now † (Psalm 137:9)Read more at /list/top-20-bible-passages-to-use-against-fundamentalists/ivana-wynn? page=3#X63UZMIZkY7ETEaQ. 99 Megan Gowler Cultural Anthropology MWF 10 a. m. IN JESUS’ NAME: TAKING UP SERPENTS I’ve took cocaine, I’ve smoked marijuana, drunk whiskey, and been high on all that, but this high you get on Jesus, it’s nothin’, nothin’ compared to that†¦ † The video was filmed in two churches in Alabama and Georgia in what looks like the 60’s, but in reality was the late 80’s or very early 90’s, I believe the copyright date is 1991. In Jesus’ Name: Taking Up Serpents heavily documents the practice of snake handling in this religious sect, but mentions the consumption of strychnine very minimally. The people seem happy, but not particularly affluent. They are presumably in the Appalachian region of the states, where coal mining, poverty and a hard life are all too common. The whole thing is presented without commentary or criticism allowing the viewer to experience the culture and apply their own opinions. Taking Up Serpents shows us how literal interpretations of biblical texts are executed with fervor in the name of God. The filmmakers do not appear biased or like they have any hidden agenda. It seems to be a straight-forward documentation of a church service. The filmmakers did not go out of their way to make these people seem simple or poor, which I am sure would have been easy to do with selective editing. Men are featured prominently in this video. They seem to be ‘called upon by the holy ghost’ to ‘take up serpents’ more readily than the women are. The women are not left untouched by the ‘spirit’ as was made obvious by the shaking, sobbing and speaking in tongues that is also demonstrated in the video. The women who do handle the snakes seemed to do so for a much shorter length of time and with greater caution then the men, who shake them and rub them around their faces and necks, almost as a challenge to the snake. Children are not permitted to handle any of the snakes in these churches. I found out online that usually (and for legal reasons) you must be 18 to begin taking part in this part of the ritual. Apparently, the Holy Spirit discriminates by not just gender, but age as well. They do not go into any detail regarding the consumption of strychnine in this video, it only gets a brief mention and is hardly shown. Interestingly, when you look at the side effects of the consumption of strychnine, one of the less grievous effects is euphoria. Also, it should be noted that it acts as a stimulant and can cause muscle spasms and convulsions, which are exacerbated by bright light and loud noises (I assume that includes raucous religious music and bright overhead lights). I wonder why they have chosen that verse specifically to focus all their energy on. Why aren’t they burning male flock animals (sheep, goats) on altars in their yard or beating their children for self satisfaction (Leviticus 1:9 and Psalm 137:9, respectively). Why snake handling and poison consumption, I have a theory, but I will save it for now. Everything about this practice is bizarre, but is it only bizarre because of our distance from it? Religious ceremonies of EVERY nature have incredibly odd practices, but they only seem bizarre to outsiders. The whole video made me sad, but I can’t say exactly why. The filmmakers intention was to document the practice and according to the note on Youtube, help preserve their right to practice their religion, their way. I don’t know how to explain how I feel without writing another 5 pages. Religion and religious freedom is and always has been a minefield of controversy. Islam has the prophet Mohammed who took a six year old bride when he was in his late 50’s, Christianity has a virgin birth and coming back to life (insert inappropriate zombie Jesus joke here), Scientology teaches us that we are all immortal aliens trapped in physical bodies, dinosaurs are a hoax put forth by Satan to fool us all, Mormons are in their ‘magic underwear’ prepping for the return on God in Missouri, putting a dirty milk glass and a plate from a roast beef sandwich in the same dishwasher can contaminate your soul, or most famously and least disputed the idea that when certain rites are performed bread and wine turn into human flesh and blood once in your stomach. I mean, there are plenty of genuinely weird ideas and practices in the United States, I mean, these are just off the top of my head. So even though this very specific sect of Evangelical Christians has the odd little habit of swinging snakes around and drinking poison really, who can judge the m? I would like to mention that I did a little digging regarding this film, partly because I am fascinated by religion and partly because I wanted to know more about it and I found out that two of the men in the film have died, possibly a third, but without names, I cannot say for sure. Also, the pastor in the film, whose name is Glenn Summerford was convicted of attempted murder for stuffing his wife Danielle’s hand into a box of rattlesnakes when he was in a ‘drunken rage’ in 1991. Glenn was sentenced to 99 years in prison. There is a book about this titled, The Serpent and the Spirit and I now intend to read it as well. After some of the additional information I have uncovered and a lot of the stereotypes we have all heard regarding people living in this area, I wonder if these people live their lives in a more rowdy fashion than you would imagine given the scenes we are shown in the film, which is why I placed the quote I did under the title at the top. The skeptic cynic in me says that the snake handling has less to do with God or the Holy Spirit and more to do with each individual using this fate tempting to make themselves feel better, maybe about indiscretions, financial hardships, poor decisions, who knows? Do something wrong, feel guilt, handle the snake, live through it, decide God isn’t that mad at you after all because he is a forgiving God and you made a mistake, feel better†¦ now repeat. I suppose that is what every religion is supposed to do for its followers, make you feel better, help you find peace, give you a sense of place, let you know that ‘it’ is gonna be okay. So as a non-judgmental observer with no plans of attending service or joining the Church of Jesus with Signs I say, ladies and gentlemen, turn up your amps, raise your cups of strychnine and shake those snakes! How to cite In Jesus’ Name: Taking Up Serpents, Papers

Marketing Analysiss Of Ajisen Ramen Samples †MyAssignmenthelp.com

Question: Discuss about the Marketing Analysiss Of Ajisen Ramen. Answer: Introduction A Japanese based company called Ajisen Ramen was founded in 1968 at Kumamoto, Japan. It has 700 plus chain in all over the world. Its targeting to open more food chains in all over the world. It has its branches in Australia, Cambodia, Canada, China, Hong Kong, Indonesia, Malaysia, the Marianas, the Philippines, Singapore, South Korea, Thailand, the United States, and Vietnam. There is something different about Ajisen Ramen that is its soup which helps in prohibiting ageing. Swot Analysis of Ajisen Ramen Strengths The strength of Noodle Company called Ajisen Ramen comes from its diversity. The noodles of Ajisen Ramen have been favoured in college dorm rooms to high class of restaurants. One of the biggest strength of noodles is that it is an instant food and it functions as a staple for dinners and breakfast of all ages of people. Its price is also very convenient that it is affordable to every income group of people. Dishes related to noodles include a broad range of tastes such as Spicy Pad Thai, Home Style Macaroni and Cheese Noodles. Noodles can also be added in wide range of meats, vegetables and sauces for special diets. Weaknesses Ajisen Ramen has the biggest strength of unique adaptability in its dishes; it also has some of the weaknesses that it is lacking in terms of market penetration. The fast food industry includes the infinite choices for the consumers such as pizza, fried chicken, tacos, hamburgers and others. The noodle industry still needs to capture the actual thought of the consumers in the same way. It does high investment in research and development more than in improving the quality of their dishes which is a weakness for Ajisen Ramen. As there is no need of investing so much funds on research and development only. Opportunities Ajisen Ramen has the opportunity to develop its own space in the American dining pantheon by restaurant franchising just like the world famous fast food organizations such as Dominos, McDonald's, Pizza Hut and Taco bell has increased the choice of everyday foods. Ajisen Ramen has the opportunity to grab the market share by introducing new products and services. Threats Health impact of noodles on the consumers can be a threat for the Ajisen ramen as noodles contains high amount of sodium carbohydrates and gluten which makes consumers to switch to other food items. Noodle Company, Ajisen Ramen has to compete with many of the organizations. Also with the makers of instant noodles which are available in grocery stores such as Maggie and instant noodles and others. Marketing objectives TheMarketing objectives of Ajisen Ramen are mentioned below: Ajisen Ramen is preparing to expand its market share by opening the branches at the airport also. It already having its branches at many of the airports but this year they are planning to have at least ten to fifteen more shops at the airports to attract the Chinese tourist towards its restaurants and to provide them the taste of home. In 2016 they have faced decline in their profits, earlier in 2014 it was 2.4 billion therefore the company is looking forward to the strategies which can help in increasing the profits of the company. They are planning to open 10-15 restaurants till the mid of 2018. Under the brand called Japanese Ramen restaurant (Companies, 2018). They are also creating the awareness of their products in the market by promoting through advertisements and campaigns. They are also planning to strengthen the operations of its delivery and not restricting to only shops. Market segmentation Market segmentation can be defined as the process of dividing consumers and business markets in different groups (called as segments). Ajisen Ramen divides its consumers in different segments which are as follows: University students No time to cook Sportsmen Survival tourist Visitors at restaurants Targeting They are targeting on university students, who cannot cook as they are always in a hurry but they want to eat warm and they prefer instant food. Hiking and survival fanatics, who generally collect the food to prevent the people from any kind of disaster, therefore they get prepared to handle it successfully. Positioning The position of Ajisen Ramen can be described as the simple and very tasty convention food available in US market which is perfect for college students as they have no extra time to cook. It is also perfect for those who have no knowledge related to cooking and the people who want to have warm food but cant cook (Morgan, 2012). Marketing mix strategies: Product Ajisen Ramen provides very tasty hot noodles with different tastes, types and different presentations on a very reasonable price. They serve their noodles in their restaurants and also sell in a form of packet which can be cooked very easily. They have different spices for different type of noodles such as udon, soba, somen, (Chinese) egg noodles, and rice noodles. They have the whole recipe written on the packet. Ajisen Ramen noodles also called as instant noodles as it takes very minimal time to be prepared which is not more than five minutes (Asian Review, 2017). Price They want to serve every income group of people and also want to increase its consumers and make them hard core loyal customers. Therefore in order to have the large number of customers and to serve each income group of people, they are providing noodles in very low cost. Low price with good quality will attract high number of customers (Varadarajan, 2010). Place Ajisen Ramen provide their products on places such as airports, several shopping sites (amazon), super markets and hyper markets and grocery stores. Promotion Best results can be achieved with promotional platforms which have very high impact on the consumers such as internet, newspaper, television, billboards and social media sites. (Daxue consulting, 2013). In addition to this, sales promotion and public relations are mentioned below. Sales Promotion Sales promotion under Ajisen Ramen aimed at pushing the product into super markets, dormitories, universities and multinational companies through store displays, coupons, discounts, free sample and others. To increase the demand, advertising efforts has been done by the Ajisen Ramen. They also have sponsorship of schools, dormitories, sports events, centres and new businesses (Armstrong, Kotler, Harker and Brennan, 2015). Public Relations Public relations are the key to success for any business as it helps to promote the companys features and competitive advantage. The main features of companys noodles are quick, fresh and tasty convention food. The parties who organize promotional activities for Ajisen Ramen are dormitories, colleges, sports centres, survival for agency clubs and super markets (Tomczak, Reinecke and Kuss, 2018). Therefore, the relations with these clubs and centres helps in promoting the products through selling products and creating awareness among the customers regarding the product. Service Marketing Strategies Service marketing strategies are the strategies which aim at delivering processes, experiences and services instead of providing tangible goods to the customers. There are three types of service marketing strategies which are as follows: People Process Physical evidence (Professional Academy, 2018). Process: It is defined as the way of delivering services to the customers which involves various steps. It also can be explained as how a product is made and what are the procedures of making the product (Lovelock, 2011). Process of Ajisen Ramen noodles can be described as follows: The process starts with making a thick mixture of flour and liquid. From the point of view of Kenshirio, the most significant part of this process is to mix the flour and liquid and further making a thick mixture of both the items until each particle of the flour get mixed with the each and every particle of water. Then that thick mixture to make the ramen gets rolled into some designed sheets and it remains for 45 minutes into the sheets. Duration of 45 minutes allowed the glutens to rest the thick mixture and to develop properly. The final texture is given after the whole process is chewy texture. When the sheets of ramen mixture get cut and noodles start to form then the cut noodles make their way to different sections of the machine and at the last noodles will be prepared for packaging. So this was the whole process of making of ramen noodles (Truong, 2014). Conclusion Ajisen Ramen (Japanese based company) targeting to open more food chains in all over the world. The biggest strength of Ajisen Ramen is its diversity. Ajisen Ramen has the opportunity to grab the market share by introducing new products and services. Health impact of noodles on the consumers can be a threat for the company. The main marketing objective of Ajisen Ramen is to expand its market share. There are different marketing mix strategies which involves seven Ps of marketing such as product, price, promotion, place, people, process and physical evidence. Where it is explained regarding the promotional strategies of the company and about the process of making the Ramen noodles. References: Armstrong, G., Kotler, P., Harker, M. and Brennan, R., 2015. Marketing: an introduction. Pearson Education. Asian Review, 2017, Ajisen China aims to give fliers taste of the Middle Kingdom [Online]. Available from https://asia.nikkei.com/Business/Companies/Ajisen-China-aims-to-give-fliers-taste-of-the-Middle-Kingdom [Accessed 13 March 2018]. Companies, 2018, Ramen chain Ajisen China hit by 9.8pc drop in profit amid slowing econom,[Online]. Available from: https://www.scmp.com/business/companies/article/2008007/ramen-chain-ajisen-china-hit-98pc-drop-profit-amid-slowing [Accessed on 13th March, 2018]. Daxue consulting, 2013, Market Research on Ajisen Restaurants in China, [Online]. Available from: https://daxueconsulting.com/market-research-on-ajisen-restaurants-in-china/ [Accessed on 13th March, 2018]. Lovelock, C., 2011. Services marketing: People, technology, strategy. Pearson Education India. Morgan, N.A., 2012. Marketing and business performance. Journal of the Academy of Marketing Science, 40(1), pp.102-119. Professional Academy, 2018, Marketing Theories The Marketing Mix From 4 Ps to 7 Ps [Online]. Available from: https://www.professionalacademy.com/blogs-and-advice/marketing-theories---the-marketing-mix---from-4-p-s-to-7-p-s [Accessed on 13th March, 2018]. Tomczak, T., Reinecke, S. and Kuss, A., 2018. Introduction. In Strategic Marketing (pp. 1-18). Springer Gabler, Wiesbaden. Truong, B., 2014, The Process Of Making Ramen Noodles Is The Coolest Thing You'll Learn Today [Online]. Available from: https://www.buzzfeed.com/briantron/how-to-make-ramen-noodles?utm_term=.lyAG660zk#.urG0RRrlb [Accessed on 13th March, 2018]. Varadarajan, R., 2010. Strategic marketing and marketing strategy: domain, definition, fundamental issues and foundational premises. Journal of the Academy of Marketing Science, 38(2), pp.119-140.