Marketing Analysiss Of Ajisen Ramen Samples †MyAssignmenthelp.com

Question: Discuss about the Marketing Analysiss Of Ajisen Ramen. Answer: Introduction A Japanese based company called Ajisen Ramen was founded in 1968 at Kumamoto, Japan. It has 700 plus chain in all over the world. Its targeting to open more food chains in all over the world. It has its branches in Australia, Cambodia, Canada, China, Hong Kong, Indonesia, Malaysia, the Marianas, the Philippines, Singapore, South Korea, Thailand, the United States, and Vietnam. There is something different about Ajisen Ramen that is its soup which helps in prohibiting ageing. Swot Analysis of Ajisen Ramen Strengths The strength of Noodle Company called Ajisen Ramen comes from its diversity. The noodles of Ajisen Ramen have been favoured in college dorm rooms to high class of restaurants. One of the biggest strength of noodles is that it is an instant food and it functions as a staple for dinners and breakfast of all ages of people. Its price is also very convenient that it is affordable to every income group of people. Dishes related to noodles include a broad range of tastes such as Spicy Pad Thai, Home Style Macaroni and Cheese Noodles. Noodles can also be added in wide range of meats, vegetables and sauces for special diets. Weaknesses Ajisen Ramen has the biggest strength of unique adaptability in its dishes; it also has some of the weaknesses that it is lacking in terms of market penetration. The fast food industry includes the infinite choices for the consumers such as pizza, fried chicken, tacos, hamburgers and others. The noodle industry still needs to capture the actual thought of the consumers in the same way. It does high investment in research and development more than in improving the quality of their dishes which is a weakness for Ajisen Ramen. As there is no need of investing so much funds on research and development only. Opportunities Ajisen Ramen has the opportunity to develop its own space in the American dining pantheon by restaurant franchising just like the world famous fast food organizations such as Dominos, McDonald's, Pizza Hut and Taco bell has increased the choice of everyday foods. Ajisen Ramen has the opportunity to grab the market share by introducing new products and services. Threats Health impact of noodles on the consumers can be a threat for the Ajisen ramen as noodles contains high amount of sodium carbohydrates and gluten which makes consumers to switch to other food items. Noodle Company, Ajisen Ramen has to compete with many of the organizations. Also with the makers of instant noodles which are available in grocery stores such as Maggie and instant noodles and others. Marketing objectives TheMarketing objectives of Ajisen Ramen are mentioned below: Ajisen Ramen is preparing to expand its market share by opening the branches at the airport also. It already having its branches at many of the airports but this year they are planning to have at least ten to fifteen more shops at the airports to attract the Chinese tourist towards its restaurants and to provide them the taste of home. In 2016 they have faced decline in their profits, earlier in 2014 it was 2.4 billion therefore the company is looking forward to the strategies which can help in increasing the profits of the company. They are planning to open 10-15 restaurants till the mid of 2018. Under the brand called Japanese Ramen restaurant (Companies, 2018). They are also creating the awareness of their products in the market by promoting through advertisements and campaigns. They are also planning to strengthen the operations of its delivery and not restricting to only shops. Market segmentation Market segmentation can be defined as the process of dividing consumers and business markets in different groups (called as segments). Ajisen Ramen divides its consumers in different segments which are as follows: University students No time to cook Sportsmen Survival tourist Visitors at restaurants Targeting They are targeting on university students, who cannot cook as they are always in a hurry but they want to eat warm and they prefer instant food. Hiking and survival fanatics, who generally collect the food to prevent the people from any kind of disaster, therefore they get prepared to handle it successfully. Positioning The position of Ajisen Ramen can be described as the simple and very tasty convention food available in US market which is perfect for college students as they have no extra time to cook. It is also perfect for those who have no knowledge related to cooking and the people who want to have warm food but cant cook (Morgan, 2012). Marketing mix strategies: Product Ajisen Ramen provides very tasty hot noodles with different tastes, types and different presentations on a very reasonable price. They serve their noodles in their restaurants and also sell in a form of packet which can be cooked very easily. They have different spices for different type of noodles such as udon, soba, somen, (Chinese) egg noodles, and rice noodles. They have the whole recipe written on the packet. Ajisen Ramen noodles also called as instant noodles as it takes very minimal time to be prepared which is not more than five minutes (Asian Review, 2017). Price They want to serve every income group of people and also want to increase its consumers and make them hard core loyal customers. Therefore in order to have the large number of customers and to serve each income group of people, they are providing noodles in very low cost. Low price with good quality will attract high number of customers (Varadarajan, 2010). Place Ajisen Ramen provide their products on places such as airports, several shopping sites (amazon), super markets and hyper markets and grocery stores. Promotion Best results can be achieved with promotional platforms which have very high impact on the consumers such as internet, newspaper, television, billboards and social media sites. (Daxue consulting, 2013). In addition to this, sales promotion and public relations are mentioned below. Sales Promotion Sales promotion under Ajisen Ramen aimed at pushing the product into super markets, dormitories, universities and multinational companies through store displays, coupons, discounts, free sample and others. To increase the demand, advertising efforts has been done by the Ajisen Ramen. They also have sponsorship of schools, dormitories, sports events, centres and new businesses (Armstrong, Kotler, Harker and Brennan, 2015). Public Relations Public relations are the key to success for any business as it helps to promote the companys features and competitive advantage. The main features of companys noodles are quick, fresh and tasty convention food. The parties who organize promotional activities for Ajisen Ramen are dormitories, colleges, sports centres, survival for agency clubs and super markets (Tomczak, Reinecke and Kuss, 2018). Therefore, the relations with these clubs and centres helps in promoting the products through selling products and creating awareness among the customers regarding the product. Service Marketing Strategies Service marketing strategies are the strategies which aim at delivering processes, experiences and services instead of providing tangible goods to the customers. There are three types of service marketing strategies which are as follows: People Process Physical evidence (Professional Academy, 2018). Process: It is defined as the way of delivering services to the customers which involves various steps. It also can be explained as how a product is made and what are the procedures of making the product (Lovelock, 2011). Process of Ajisen Ramen noodles can be described as follows: The process starts with making a thick mixture of flour and liquid. From the point of view of Kenshirio, the most significant part of this process is to mix the flour and liquid and further making a thick mixture of both the items until each particle of the flour get mixed with the each and every particle of water. Then that thick mixture to make the ramen gets rolled into some designed sheets and it remains for 45 minutes into the sheets. Duration of 45 minutes allowed the glutens to rest the thick mixture and to develop properly. The final texture is given after the whole process is chewy texture. When the sheets of ramen mixture get cut and noodles start to form then the cut noodles make their way to different sections of the machine and at the last noodles will be prepared for packaging. So this was the whole process of making of ramen noodles (Truong, 2014). Conclusion Ajisen Ramen (Japanese based company) targeting to open more food chains in all over the world. The biggest strength of Ajisen Ramen is its diversity. Ajisen Ramen has the opportunity to grab the market share by introducing new products and services. Health impact of noodles on the consumers can be a threat for the company. The main marketing objective of Ajisen Ramen is to expand its market share. There are different marketing mix strategies which involves seven Ps of marketing such as product, price, promotion, place, people, process and physical evidence. Where it is explained regarding the promotional strategies of the company and about the process of making the Ramen noodles. References: Armstrong, G., Kotler, P., Harker, M. and Brennan, R., 2015. Marketing: an introduction. Pearson Education. Asian Review, 2017, Ajisen China aims to give fliers taste of the Middle Kingdom [Online]. Available from https://asia.nikkei.com/Business/Companies/Ajisen-China-aims-to-give-fliers-taste-of-the-Middle-Kingdom [Accessed 13 March 2018]. Companies, 2018, Ramen chain Ajisen China hit by 9.8pc drop in profit amid slowing econom,[Online]. Available from: https://www.scmp.com/business/companies/article/2008007/ramen-chain-ajisen-china-hit-98pc-drop-profit-amid-slowing [Accessed on 13th March, 2018]. Daxue consulting, 2013, Market Research on Ajisen Restaurants in China, [Online]. Available from: https://daxueconsulting.com/market-research-on-ajisen-restaurants-in-china/ [Accessed on 13th March, 2018]. Lovelock, C., 2011. Services marketing: People, technology, strategy. Pearson Education India. Morgan, N.A., 2012. Marketing and business performance. Journal of the Academy of Marketing Science, 40(1), pp.102-119. Professional Academy, 2018, Marketing Theories The Marketing Mix From 4 Ps to 7 Ps [Online]. Available from: https://www.professionalacademy.com/blogs-and-advice/marketing-theories---the-marketing-mix---from-4-p-s-to-7-p-s [Accessed on 13th March, 2018]. Tomczak, T., Reinecke, S. and Kuss, A., 2018. Introduction. In Strategic Marketing (pp. 1-18). Springer Gabler, Wiesbaden. Truong, B., 2014, The Process Of Making Ramen Noodles Is The Coolest Thing You'll Learn Today [Online]. Available from: https://www.buzzfeed.com/briantron/how-to-make-ramen-noodles?utm_term=.lyAG660zk#.urG0RRrlb [Accessed on 13th March, 2018]. Varadarajan, R., 2010. Strategic marketing and marketing strategy: domain, definition, fundamental issues and foundational premises. Journal of the Academy of Marketing Science, 38(2), pp.119-140.