Persuasive Speech For Nike - 840 Words

 ¨You can sell ice to an eskimo. ¨ Ever since I was a youngster, people have always told me how much potential I had to be a salesman. Such remarks provoked me to investigate the means by which an ad is persuasive and able to influence someone to buy a product. Through diligent effort, I learned that having a catchy slogan can persuade someone to support a business or organization. Of all of the slogans in todays society, from McDonald’s to Walmart’s, the slogan that stands out to me happens to be Nikes,  ¨Just do it. ¨ In a commercial aired on the 25th anniversary of the slogan, the theme is to  ¨Just do it ¨ even if the odds are in favor of your opponent. The 90-second commercial begins by picturing average athletes who are pressured†¦show more content†¦A major component of the commercial is a sense of pride and accomplishment. Many people strive to be the best on the field or on the court, which is why many viewers around the world are ab le to relate to this commercial. Additionally, the advertisement uses humor as a means of connecting with the audience as well. About halfway through the video, the narrator convinces the viewer that if he can ride a bike then he can also ride a bull. Including humorous instances throughout the video provokes laughter and keeps the viewer watching. Finally at the conclusion, the director throws a curveball at the viewer, challenging him to try to beat LeBron James at the end of the advertisement. To think that someone would beat the King in a dunk contest is irrational; however, the comparison is intended to show that anything is possible, you must  ¨Just do it. ¨ Most notably, Nike effectively establishes its credibility, which helps the company to sell the viewer more than just what they have to offer. During the advertisement Nike proves to its audience why they have been trusted for years. For decades, Nike has made their franchise the predominant leader in the sportin g goods industry. First off, the ad is based around the slogan that has been around for over 25 years:  ¨Just do it. ¨ It is important that the company assures the viewers ´ confidence in purchasing and using the products Nike produces. In an article from USAShow MoreRelatedMy Shiny New Shoes1487 Words   |  6 Pagessuperstars Dwayne Wade and Chris Bosh in South Beach, Miami. The sports world was left in disarray as the overwhelming negative response circulated the country. James turned the negative feedback he received from his decision to the theme of his Nike commercial. Nike dropped â€Å"Rise† on Oct. 27, 2010 and in 90 seconds; the ad manages to touch on LeBron’s decision and the entire negative backlash. The commercial portrays a man simply trying to do what is best for his career and life in general, while beingRead MoreHow Media And Its Effects On The Audience s Decisions Essay1973 Words   |  8 Pagesamount of audience and become an influence on their decisions as much as possible. The platforms that media uses to reach their audience is through radio, television, newspapers, magazines, billboards, films, books, and internet. One of the most persuasive tools that media uses to influence people is by advertisement. The image and messages in advertising are all scripted to become an impact on the audience’s decisions in life. However, media is challenged by other contradictory advertisements thatRead MoreCelebrity Endorsement on Consumer Behaviour: an Adidas Case Study3093 Words   |  13 Pagesendorser infers meaning from the culturally created world, such as Harrison ford’s heroic persona or Julia Roberts’s romantic persona. As a result, in the endorsement process the cultural meanings move from the celebrity to the product, in the form of; speech, contiguity, closeness and similarity. Arnould et al make a final point of a previous study conducted where researchers found that the meaning connected to previously unendorsed products such as towels and DVD players changed dramatically when theyRead MoreHow Tv Commercials Influence Consumer Cosmetic Products Purchasing Decisions18056 Words   |  73 Pagesadvertisements: based on AIDA model 44 5.2 Impact of TV commercial elements 46 5.3 Summary 48 Chapter Six: Conclusion 50 6.1 Summary of study 50 6.2 Recommendations for SK-II 54 6.2.1 Product brand 54 6.2.2 Product presenters 56 6.2.3 Persuasive messages 57 6.3 Research limitation and recommendations for further studies 58 6.3.1 Research limitation 58 6.3.2 Recommendation for further studies 59 Table 1 29 Table 2 41 Table 3 42 Table 4 43 Table 5 45 Figure 1 30 Appendix one 68 AppendixRead MoreMarketing Mistakes and Successes175322 Words   |  702 Pagesa book that can help transform dry and rather remote concepts into practical reality, and lead to lively class discussions, and even debates. In the gentle environment of the classroom, students can hone their analytical skills and also their persuasive skills—not selling products but selling their ideas—and defend them against critical scrutiny. This is great practice for the arena of business to come. NEW TO THIS EDITION In contrast to the early editions, which examined only notable mistakesRead MoreCulture in Marketing Essay4606 Words   |  19 PagesEven a tiny country such as Switzerland has for separate languages. The melting pot character of the Israli population accounts for some 50 languages. A Tel Aviv commentater says that even though Hebrew has become negotiable instrument of daily speech this has yet to be converted into advertising idiom. In industrialized countries such as Canada and Sweden, advertising copy in general contains more writing and technical info because most consumers have a high level of literacy and education andRead MoreBrand Building Blocks96400 Words   |  386 Pagescore brand values and associations. Core brand values are those attributes and benefits that come to characterize all the products in the brand line and, as a result, are those with which consumers often have the strongest associations. For example, Nike has expanded from running shoes to other athletic shoes, athletic clothing, and athletic equipment, strengthening its associations to peak performance and sports in the process. Another type of association that may be improved by successfulRead MoreInterview Questions and Answers16418 Words   |  66 Pagesdo you believe are most viable and why? This is also a good place to ask the interviewer for his or her opinion. Id say no. Im not interested in other players in this industry. I want to work for Nike because I won a number of races wearing the Nike brand. Because of my positive experience with Nike, I know Id be convincing selling your product to retailers. Whats your dream job? This is your ideal chance to sell your aptitudes that fit the job description. Show an interest in finding new waysRead MoreDeveloping Management Skills404131 Words   |  1617 Pagestime? 3. Would the students start protesting even more if the principal stopped the newspaper? 4. When the welfare of the school is threatened, does the principal have the right to give orders to students? 5. Does the principal have the freedom of speech to say no in this case? 6. If the principal stopped the newspaper, would he be preventing full discussion of important problems? 7. Would the principal’s stop order make Rami lose faith in him? 8. Is Rami really loyal to his school and patriotic toRead MoreStephen P. Robbins Timothy A. Judge (2011) Organizational Behaviour 15th Edition New Jersey: Prentice Hall393164 Words   |  1573 PagesCommunication 341 †¢ Nonverbal Communication 341 Organizational Communication 342 Formal Small-Group Networks 343 †¢ The Grapevine 343 †¢ Elec tronic Communications 345 †¢ Managing Information 349 Choice of Communication Channel 350 xiv CONTENTS Persuasive Communications 351 Automatic and Controlled Processing 351 †¢ Interest Level 352 †¢ Prior Knowledge 352 †¢ Personality 352 †¢ Message Characteristics 352 Barriers to Effective Communication 353 Filtering 353 †¢ Selective Perception 353 †¢ Information